3 Creative Things You Can Do With Your Business Cards

Below are just a few tips to consider, and examples, the next time you need to order a set of business cards.

1. Make your business cards a unique size or color.
• Dollar Bill Sized Card – Print a photo of a dollar bill on one side of the card, and your information on the other side with a tagline on how your product/service will save your client money.
• Eye-Catching Color – Don’t print a business card with a blank back ever again. Instead, consider making the background on that side a bright color, and placing your website address in the middle of it.
2. Include valuable information on your business card.
• Industry Fact – Print a compelling industry fact on your business card to help establish creditability with your clients…Example: “Did you know 68% of emails are never opened? Increase your delivery stats by working with Janicco on your next email marketing campaign.”
• Personal Fact – At networking events, we exhaust ourselves trying to make lasting impressions with our new contacts. Try adding a couple personal interests to your business card so others can remember you on Monday morning when they return to the office. Example: Jaime Conway, CEO, Loves Jazz and Oil Painting
3. Once you have business cards printed, it’s important to get them in the hands of other people. People generally hold on to business cards more than they do flyers, so distribute them just as aggressively.
• Send a few more cards to a client at the end of a project/service and ask for the referrals.
• Include a business card in all your outgoing mail, including payments.
• Share your cards with everyone you come in regular contact with; coaches, teachers, beauticians, bankers, lawyers, bus drivers, etc.